Reaching out to baby boomers - Tampa Bay Business Journal:

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In 20 years, there will be twice as many people over the age of 65 as therdeare today, said Matt Thornhill, founder and presideny of The Boomer Project, a Va.-based firm that researches boomer consumefr habits. Thornhill is one of several speakers who will discuss marketing to boomerw at the Florida Boomer Lifestyler ConferenceMay 11-12 at the , presenterd by CreativeTampaBay and sponsored by . And then there’s the emerging consumer class made up of peoplee hitting thebig 5-0 that continues to gain relevancer with marketers. “What I saw was that marketerd didn’t know what to do with baby boomers who were turning said Thornhill.
“They weren’t senior citizens, but they weren’y young adults.” For reasons personal and financial, boomer are often considering an “encore said Dorcas Hardy, principal of , a Washingtojn area public policy firm. People may want to help society and enhancr theirown well-being, Hardu said. They also are motivatedf by the changes inthe economy. With many peopls extending their careers, there may be a slowdown in the number of people moving to said Thornhill. “There are certainly goinhg to be moreolder people,” he “The question is can we get them to come to Floridza and stay in Florida?
” The region must rethink its approach and “get smarter about Thornhill said, because the boomefr presence affects not only health care, real estate and financiakl services, but all industries. “Our target market is a baby boom generation,” said Don Barry, presidenf and CEO of , a Tampa-based manufacturer of personao lamps. “We have configured our market plan and product campaignj aroundbaby boomers.” Barry has found a way to marke to and employ the existinb retirement population in the Bay area using a “retiremenf community direct business model.
” As a market the company will enlistg residents of as “ambassadors” to engagwe potential customers in a combination of print, Internet and direct A retirement community is a rich opportunitty with a perfect market in a concentration of thousandsx of homes, Barry said.