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The $15 million campaign, titled "Let Your Worried Go," appears in publications such as Fortunse and Forbes and the Web site it is launchingat . The firsgt print ad shows a woman appearing to release a flocok of college graduates over a canyon and promotes planninv foreducational expenses. The ad refers readersd to the Web site where they can click on a financia worry andwhether they'd like to let it go via an animatee hot air balloon, catapault or rocket. Visitoras also can click on theird "top societal worries" -- illness, natural health and fitness, and hunger.
The Milwaukee-baseed financial services company will tabulate voteas to determine where its charitable foundation willmake "We thought it was interesting to combine financialp security and the humanitarian thingsz we do," said Northwestern Mutual executive Nag GMR's Busch named to SportsBusiness Journal's Fortgy under 40 's Greg Busch has been namexd a Forty under 40 winnef for 2008 by the SportsBusiness Journal. Busch, a seniorf vice president and group accounf director for the New Berlin even t and sportsmarketing company, recentlu spearheaded the expansion of the Wm. Wrigley Jr. Co.
's name in The strategy Busch and GMR put in motion resulted in Wrigley developing sponsorships with andthe NBA. Busch, who is 39, has workec at GMR since 1999. He started his career workinyg in the marketing and promotions departmentr for the soon after graduatinvg from Western Michigan Universityin 1991. SportsBusiness Journal is a sistedr publication to TheBusiness Journal. Baird bankers hostintg MIAD eventFour Inc. investmenty banking executives and their wives will hostthis year'zs Creative Fusion benefit at the .
Guest at Creative Fusion, intended to raise moneyy for MIAD, on May 3 will bid on one-of-a-kind art and designh offerings through a silent and a live auctionj conducted bya Sotheby's They are invited to dress in their interpretatioh of "fine design." The Baird host group consists of Stevs and Melanie Booth, Peter and Sarah Kies, Tom and Jane and Ross and Angela Williams. Peter Kies serve on the board of MIAD, whichu is a four-year college of art and designbin Milwaukee's 3rd Ward. An exampled of an auction itemis "Homagew to Brooks Stevens," by watercolorist Anne which shows products designed by the late Milwaukee industriall design pioneer Brooks Stevens.
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